Thomas Edelmann

Founder & Managing Director


Thomas Edelmann is a graduate of the University of Commerce, Vienna – Austria (major: Transportation Sciences).

Thomas is the Founder and Managing Director of RoadSafetyUAE (registered brand of Embrace Platform Development FZ LLE) – a holistic platform aimed at increasing the awareness for road safety in the UAE, by leveraging the key stakeholders governmental entities, corporate supporters, the media and the individual traffic participants of the UAE. RoadSafetyUAE was launched in Q4/2013 and it enjoys the support of about 30 CSR-minded stakeholders and won at the 2015 and 2016 Arabian CSR Awards (Corporate Social Responsibility). Details can be found on

After graduating, Thomas worked for Tyrolia (skiing industry) in global product management in 1990/1991. Mid 1991 he started to work for Coca-Cola’s Central European Region and later for Coca-Cola Beverages in the fields of Trade Marketing, Key Account Group Management and Brand Group Management. In the year 2000, Thomas and his family moved to Dubai, UAE and worked until 2010 for MasterCard MENA and SAMEA as Head of Marketing, Head of Alliances & Acceptance and in Strategic Business Development. From 2011 to 2013 Thomas worked as GM for an IT training company specialized in Cisco and NetApp training.

Thomas is a marketer and communicator at heart and he has strong analytical capabilities, which he likes to transform into yielding initiatives by applying a big amount of creativity, entrepreneurship, dedication and by leveraging and inspiring the team around him.